John Rainbird responded today:
Hi Phil – it is a critical point you make. Efficiency has to be a core part of the response, but what is lacking are the other measures to prevent the rebound effect of increased efficiency on resource use. What are your thoughts on what these might be? John
Right, that’s the rub. We need to efficiently use the earth, but at the moment our efficiencies are being used to multiply our uses of the earth. Our most popular mental failing in that regard, though, is seeing the obvious “dumb question” that raises, and then not doing what you just did, asking it.