(see also #1 Issue in Sustainability Today)
Well, not compounding your returns has the same sort of Catch 22 that doing great sustainable design and having the profits go to pumping up the world’s appetites does. You need to build a broader reason for doing the right thing. For sustainable design we definitely do still need to learn how to live in a sustainable world, even if we don’t have one, and it has to make business sense.
On the first level we just need to respond to the contradictions involved, rather than avoid them. Once there’s a critical mass of people who see that finance has to be different in a sustainable world, then you can think of how it’ll work for the community as a whole. Continue reading Schematic Design of Sustainability