Dan Ariely gave a recent talk on some of his new “Predictably Irrational” research. It stimulated my thinking to ask, using his approach, “What beliefs do people not dare check?”.

The example below suggests that is a problem for the green movement, regarding why it has been ineffective in slowing the growth of economic impacts. Dan replied “force yourself to do a systematic analysis and listen to the analysis”.

That’s good advice, to “listen to the analysis”.  Aren’t we ALWAYS supposed to listen to your own analysis??   There seem to be regularly reoccurring ways in which we don’t, making a big difference in our impacts on the earth. Continue reading Simple facts… and hard memes, why greening doesn’t work →